Wednesday, May 14, 2014

Audi R18 e-tron quattro with complex electronic architecture

  • Telemetry connection between race car and pit lane
  • Permanent acquisition of far more than 1,000 parameters
  • Various electronic control units interlinked by a multitude of CAN Bus systems
The Audi R18 e-tron quattro is the most complex race car created in Ingolstadt and Neckarsulm to date. This not only applies to the mechanics. The electronics of the most recent LMP1 race car with the four rings is more sophisticated than ever before.





The age of electronic data transmission from the race car on track began for Audi in 1989. At that time, an Audi 90 quattro in the IMSA GTO series radioed eight parameters to the garage where engine speeds and a few pressures and temperatures were plotted on printouts – a tiny step from today’s perspective, but one that provided important insights at the time.  

Today, an Audi R18 e-tron quattro on more than a thousand channels, in cycles that in some cases only amount to milliseconds, generates data of crucial importance to a staff of engineers at Audi Sport. At Le Mans, the engineers constantly monitor their race cars for 24 hours. Whether it concerns the functionality of the systems, compliance with the regulations or information that is important for strategic reasons, the race car – similar to a medical EKG system – continually diagnoses its condition and reports it to the team garage.

For this purpose, the LMP1 sports car is equipped with an array of CAN Bus systems which interlink a wide range of electronic control units (ECUs). Sophisticated sensors measure various parameters, such as suspension and acceleration data, temperatures and pressures, or information in the area of energy management, to generate a database for the ECUs. The R18 e-tron quattro has a master system control unit that is primarily responsible for engine and hybrid control and additionally communicates with the other control units in the race car – such as the ECUs for the transmission, clutch actuators, windshield wipers and the laser beam headlights.

The race car has a direct online connection to the computers in the team garage. It is used for high-speed data transmission in real time for operating conditions, such as temperatures, that do not require a high transfer rate. This makes it possible to effectively transfer limited data volumes for a general assessment of the car’s condition. In contrast, the sports car gathers detailed data on each race lap and transmits it via a burst signal when the car drives past the pit lane. Data volumes of more than 20 megabytes are generated per lap, depending on the measurement configuration – equating to more than 10,000 A4 size pages.

Bi-directional data transmission is prohibited. Data may be transmitted from the car to the pits, but not vice versa. Radio communications with the race driver in the car are the only possibility which the team has to influence the car. If there is a need for action based on the engineers’ data analysis this information – such as brake balance, engine control or hybrid system settings – is communicated to the driver by radio. If necessary, alternative program versions stored in the car may be used.

In addition, there is a telemetry system for the officials of the FIA (Fédération Internationale de l’Automobile), which together with the ACO (Automobile Club de l’Ouest) monitors compliance with the regulations: Is the hybrid system within the prescribed amounts of energy? Is the energy consumption of the race car within the prescribed range? Are the boost pressure parameters correct? Does the cockpit temperature remain within the permissible limits?

In addition, the FIA uses a GPS system. This year, the FIA has begun to use this system for measuring whether or not a race driver complies with the speed limit in critical situations, such as caution periods at the scene of an accident. Activities of the marshals (in marshaling areas to secure accident scenes, for example) are also displayed in the cockpit. This provides the driver with assistance that enhances the safety of all the participants. Furthermore, the position of the race car can be tracked on a map of the circuit in real time. Consequently, a modern LMP1 race car is constantly and comprehensively connected with the team and with race control.

Wednesday, May 7, 2014

Audi partners with creators for first-of-its kind event on May 7, transforming crowdsourced stories of perseverance into works of pop culture.

Apr 30, 2014 , HERNDON, Va.



Audi partners with creators for first-of-its kind event on May 7, transforming crowdsourced stories of perseverance into works of pop culture

Audi celebrates the uncompromised spirit of the all-new A3 with a live, crowdsourced creative event.

Select stories will be reimagined by masters of design, technology, music, food, and film at an exclusive social experience in Santa Monica, Calif., with works of art auctioned off for charity.

Comedian and television host Nikki Glaser will host the live webcast at audiusa.com/paidmydues.


HERNDON, Va., April 29, 2014 – The creativity and perseverance of the individual – along with the uncompromised nature of the all-new Audi A3 – will be brought to life by a group of well-known artists, musicians, designers, film directors and more at an exclusive live-streamed collaborative spectacle hosted by Audi in Santa Monica, Calif., on May 7. 

Starting today, fans and enthusiasts can submit their personal stories of creativity, ingenuity and courage on Twitter, Instagram or any other social media platform using the hashtag #PaidMyDues. The most inspiring stories that fit with the theme, meant to celebrate the A3’s uncompromised image, will be reimagined by the diverse group of creators at the event. Comedian and television host Nikki Glaser will host the webcast, 2pm – 8pm ET on May 7th at audiusa.com/paidmydues.

“Many people have overcome insurmountable odds to reach the top of their game,” said Loren Angelo, Director of Marketing, Audi of America. “This event will recognize those unsung heroes that embody the dauntless spirit of what it means to pay their dues and succeed, just as the all-new A3 refuses to compromise on top-level performance and luxury.”

This diverse group of creators will set up shop for six hours in the Santa Monica Airport’s Hangar 8, a unique indoor and outdoor setting which will allow them to respond in real-time to consumers who will be recognized for their willingness to “pay their dues” to attain success.

Upon the conclusion of the event, the creations produced by the creators will be auctioned off for charity through eBay Giving Works.

To submit your story of ingenuity, share your photo, video, or text with the hashtag #PaidMyDues on Twitter, Instagram, Facebook, Vine or Google+. Stories will be aggregated onaudiusa.com/paidmydues.

#PaidMyDues creators include:
Watch the teaser here: https://www.youtube.com/watch?v=pR8_d9RlvD4

In March, Audi debuted the “Dues” advertising campaign to support the launch of the all-new Audi A3 sedan. The campaign features well-known, fearless individuals who are known for paying their dues to attain success, including: comedian Ricky Gervais, celebrity chef David Chang, internationally-acclaimed photojournalist Lynsey Addario, comedian Kristen Schaal, gold medal winning boxer Claressa Shields, street artists Cyrcle, and inner city church choir Voices of Destiny.

The Audi A3 family breaks the boundaries and raises the bar as to what is expected out of entry-level luxury vehicles. The A3 marks the first time that an A-segment vehicle will offer MMI® technology, Audi drive select, 4G LTE connectivity and Bang & Olufsen® audio.

The all-new Audi A3 lineup begins with the A3 sedan, on sale now. The A3 sedan plays a pivotal role in the soon to be expanding Audi A3 family and will be priced from a base MSRP of $29,900. It will be joined later in the fall of 2014 by the Audi A3 Cabriolet, A3 TDI clean diesel sedan, the high-performance S3 sedan and in early 2015, the A3 Sportback e-tron® gasoline electric plug-in hybrid (PHEV).

Audi A3* wins “World Car of the Year 2014”

Audi A3* wins “World Car of the Year 2014”


The Audi A3 is “World Car of the Year 2014”. This is the second overall victory for Audi in the ten‑year history of the World Car of the Year Awards, following the overall success of the Audi A6 in the inaugural year of the competition in 2005. The compact premium bestseller came out on top against 23 competitors. A jury panel comprising 69 international automotive journalists named the A3 as the winner. The Audi A3 g‑tron* furthermore achieved a place in the top three in the “World Green Car” category. (April 17, 2014)